Velomarais / Superior North Outdoor Center is owned and operated by Mark and Melinda Spinler. The shop used to be in a tiny purplish-pink building with blue trim and a big lawn of soft grass and birch trees. Now they're in a larger space that came with modern drop ceilings and stain-resistant carpet. The Spinlers started Superior North Outdoor Center in 1985 because they wanted to share their love of the outdoors, and especially bicycling, with the residents and visitors to this great place. In addition to promoting human-powered biking, they also gather, boil, and bottle choice maple syrup, run a big CSA garden, use solar power, as well as play old-timey music, mainly out in forested locations. Please come to the shop and meet them and their friends, talk bikes, talk environment, talk sustainability, activism . . . or just come in and look around.